WWF
In 2016, the Creative Awards by Saxoprint (in France) called upon graphic design professionals to create the next communication campaign for the NGO WWF.
The WWF is an international non-governmental organization dedicated to environmental protection and sustainable development. It is one of the world's leading environmental NGOs, with over five million supporters worldwide.
- CAMPAIGN GOAL
This public transport advertising campaign aimed to catch the attention of passersby by using negative animal metaphors, such as the shark, the whale, and the oyster. "Sharks are far from done depleting marine resources." "Whales might have big backsides, but at least they move them." "People joke about the IQ of oysters, but they aren't the ones polluting the oceans."