The first step was to define a robust brand strategy, ensuring a consistent and recognizable visual identity across all the company's products. This visual identity was primarily implemented through packaging design. The challenge was to ensure an attractive in-store presentation while navigating technical constraints and reducing production costs.

Finally, I worked on updating and deploying B2B and B2C communication materials, thereby supporting the sales team in their interactions with potential distributors.

This project enabled Original Cup to launch over twenty new products—innovations unique to their sector—while overcoming various challenges (extremely tight deadlines, the need for greater responsiveness to emerging trends, and the anticipation of manufacturing constraints arising from new legislation). The new visual identity garnered attention and praise in leisure and lifestyle stores, thereby strengthening the brand's presence among its retail partners (La Foir'fouille, Auchan, Zoéconfetti, Centrakor).